Being Original

Being original is something I’ve been thinking a lot about lately.

In an audiobook I am currently listening to, Break From The Pack, the author Oren Harari uses the memorable term “copycat economy” to describe the current state of the economy. This is state in which anything new, clever and original will inevitably be copied by the competition. This can be seen everywhere on the internet. For example, a new feature added to an online shopping site will quickly be copied by the competition.