latte factor

As I have written about in Spend Less Than You Earn, one of the keys to getting rich is to take control of your spending. In The Automatic Millionaire, author David Bach explains how the Latte Factor may be holding you back from getting rich. The big idea behind the Latte Factor is that most people don’t really think about how they spend their money – and if they do, it is usually for expensive items rather than the small daily expenses (eg a Latte!).Small daily expenses can add up to a fortune. Don’t believe me? Consider the following illustration: