Under-Promise and Over-Deliver


I hate car shopping. I’m one of those people who will wait until my car is more rust than machine before trading it in. It’s not that I hate new cars. I will just do anything to avoid the car salesman pitch: Buy this car now! It’s the best deal on the lot! Hurry! It could be gone tomorrow! I know it’s part of the car-buying dance, but honestly, I’d rather sit this one out.

The vast majority of marketing we encounter is overblown. Everyone claims to be the best, whether it’s your real estate agent down to your toothpaste provider. We’ve become jaded to the promises we’ve heard through advertising, to the point where many of us actively block it whenever possible. I mean, Super Bowl aside, who gets pumped about watching ads?