Isabelle Fredborg

We live in a society where we more or less consciously are told that unless you take care of yourself, no one will – at least in the Western world. You’re on your own. This can be exhilarating. You have the power over your own future. But it also implies that unless you do it yourself, you didn’t deserve it. You cheated somehow. We have all seen the lone wolf entrepreneur who single-handedly launches a successful company or two, fuelled by caffeine and applauded as a genius by us mortals. We’re almost conditioned not to ask for help.

When you have a problem, asking for help sounds like an obvious solution. Yet we so often choose to struggle with our problems alone, sometimes even going so far as to isolate ourselves or pretend that everything is all right when that is far from the truth.