Justin W. Riggs

“To be what we are, and to become what we are capable of becoming, is the only end in life.” – Robert Louis Stevenson

It took me a long time to realize that I didn’t want to be a personal development coach. At first it seemed to be a perfect fit. I was obsessed with personal development as a topic, and I had a sincere desire to help people change their lives for the better. Over time, though, I realized that I didn’t have what it takes to be a coach – I didn’t have that drive and passion to help people achieve the goals they wanted to achieve (usually to lose weight or make more money). I had other goals in mind, but they weren’t the type of goals that people pay a coach to help them achieve. These were “character goals” – goals that are designed to help people become better individuals. So I gave up coaching and devoted myself to writing, hoping that my message would find a receptive audience.