We live in a “now” culture. If it takes more than five seconds for a website to load, we won’t view it. We want to call our friends now, even if we’ll see them in 10 minutes. The “now” culture is one of convenience, and let’s face it, convenience can make our lives easier.
Unfortunately, by gaining convenience, we’ve lost some of our patience. Waiting has become a common enemy. We get irritated when the guy in front of us jokes with the cashier because it takes longer for us to buy milk. We want pills and surgery to lose weight instantly, rather than streamlining our diet and exercising. We want to have the best life possible right now, not tomorrow, and certainly not next year.