In today’s media driven society, we are constantly confronted with constructed notions of what it is to be Beautiful. Technology has enabled re-touching and digitalisation to such a point that beauty, as defined by movie stars and models in magazines, is an almost impossible target for most women because it simply isn’t REAL. Yesterday I saw Dove’s latest marketing campaign, where they used the concept of “selfies” to help teenage girls and their mothers re-define their notions of beauty and it made me think about myself, and what I think beauty is.
I’m a 21 year old Australian woman with thick, long brown hair, hazel eyes, a slightly olive complexion and a face full of freckles. I happen to be quite content with how I look, but this wasn’t always the case. Even now I wouldn’t rush to call myself “beautiful”; But why not? I love to hear it from someone else as much as the next person, yet I seem to think that there is some taboo against thinking it of ourselves; as if this instantly makes us vain when in all honesty, thinking of ourselves as beautiful is one of the most empowering things we can do.