My recent birthday gave me ample opportunity to reflect, as I always do, on my life thus far and what the forthcoming year means to me. As a woman I’ve become very aware of how our society puts an extreme amount of emphasis on aging as a marketing tool for beauty products (most of which are completely unnecessary and useless- but they smell good and look pretty!)
I find it fascinating how aggressive the marketing is aimed at being anything other than your age. Specifically if you’re a woman over 40- that is the target demo. Those are the ones to be convinced that everything about that age is wrong and must be changed immediately or something very bad may happen…. Everything is centered around: reclaiming youth, stopping the aging process, reversing signs of aging, stopping the clock, etc etc etc….