Before going any further into this post, I want to clarify two things: 1) This is not a product or promotion I’m pushing that costs $16; 2) This is a very low point in my life that I haven’t shared with many people. Now, with full disclosure out of the way, I’ll tell you what the title is all about.
In the summer of 2008, I worked as a sales trainer for a small marketing firm in Nashville, TN. Although during my career there I would work in over 7 different campaigns, at the time I was selling and training salespeople for a retail promotion involving At&t’s home services inside their cellular stores. Do you remember going into an At&t store and someone coming up asking you about your home phone service? Could have been me or someone I trained.