Alissa Finerman

Alissa is a Professional Life Coach, motivational speaker, and author of “Living in Your Top 1%: Nine Essential Rituals to Achieve Your Ultimate Life Goals” available on She works with individuals and organizations to help them think bigger, redefine what’s possible, and get results. Alissa has an MBA from the Wharton School and a BA from the University of California, Berkeley. To learn more and to take the Living in Your Top 1% quiz, please visit or

Leave the Judgment Behind

leave judgment behind

This past Sunday in Los Angeles, I spent a beautiful day with my Dad playing golf to celebrate his birthday. Although I was grateful to spend time with my Dad, the golf part was extremely frustrating. I hit a few great drives straight down the fairway, rolled a bunch of golf balls about twenty yards in front of the tee, and managed to successfully lose a lot of balls in the rough. Overall, I enjoyed very inconsistentresults. Since I only play once every three to four months is it even realistic to expect better results? The obvious answer is no but most of us do and then we are disappointed and make a false conclusion that “golf is not our game.”

Although I played tennis competitively in college and on the professional tour, golf continues to be a challenging sport for me (and many). Here’s the thing: I never practice golf and don’t make it a priority in my life. SO the obvious question is why expect anything other than inconsistent results?

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Are You Ready To Be An Entrepreneur?

Are You Ready To Be An Entrepreneur?

In 2007, I left my finance job as a VP and opted for an entrepreneurial career as a Business/Life Coach, Speaker, and author. This meant saying goodbye to a good salary, bi-monthly pay checks, a life in New York City and living 15 minutes away from my mom and brother. I moved to California in 2009, wrote a book, Living in YOUR Top 1%, and this past week spoke to over 400 people at three different companies ranging from real estate to a Fortune 500 company in healthcare to an investment company. I never regret my decision because I wake up the majority of mornings being excited about my work and the opportunity to make a difference.

As an entrepreneur and the CEO of my own business (like every entrepreneur), I am in charge and directly responsible for developing new coaching programs, marketing, business development, giving talks to various companies and every other area. Some days are great and other moments are frustrating but I know this is my path. Here’s what I’ve learned along the way both from my experiences and coaching other entrepreneurs and companies to help them excel.

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What Would YOUR Top 1% Do?

“You can tell whether a man is clever by his answers. You can tell whether a man is wise by his questions.” – Naguib Mahfouz, won the Nobel Prize for Literature in 1988

I often see the question What would love do? or What would kindness do?

I love these questions because they help to guide us forward with compassion and truth. Let me add one more powerful question to the mix…

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What’s Your Mindset Costing You?


“One of the main weaknesses of mankind is the average person’s familiarity with the word ‘impossible.’ He knows all the rules that will not work. He knows all the things that cannot be done.” ~ Napoleon Hill

I was in NYC with my mom and had a short conversation with a woman during our bus ride. She was about 55 years old, used a cane, and was at least 75 pounds overweight. As a result of being hit by a drunk driver several years ago, she told us, “she was limitedphysically.” I listened to her story and understood her challenges. However, a different story flashed in my mind of Anthony Robles who won the 2011 NCAA Wrestling Championships in the 125-pound weight division. He also was limited physically because he was born with one leg but still managed to become a champion athlete and one of the most accomplished wrestlers in Arizona State history. Two people with limiting factors in their life, yet two very different outcomes.

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Own Your Results For Greater Success

own your results

“Insanity is doing the same thing over and over again and expecting different results.” ~ Albert Einstein

Have you ever had an important project or goal not turn out as well as you had hoped? Don’t worry, we all have! It’s time to reverse this trend by re-evaluating the actions we are taking in our lives to see if they are setting us up for success. Here’s what we know:

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4 Ways to Stretch Instead of Stress


“A boat is always safe in the harbor, but that’s not what boats were built for.” ~ shared by Katie Couric, the Women’s Conference 2009

If you are in your stress zone all the time, you have to ask yourself what role you have in creating this atmosphere for yourself. Perhaps you are a busy CEO, an entrepreneur, or a parent with three children and no help. All are valid reasons to be stressed, but there are plenty of CEOs and parents who are not stressed all the time.

You can experience stress both from positive and negative events. Some people may get stressed as a result of receiving a promotion at work and having new responsibilities. Others may experience stress when preparing for a dinner party when they have limited free time and their house is a mess. Stress levels can also be affected by external negative events, such as losing your job or health insurance, having a fight with your spouse, or gaining weight. Stress levels become unhealthy when your body and mind are constantly under pressure. Learn to be aware of your stress levels and how much you can handle without detracting from your performance.

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